Safety and comfort are, together with the result of the intervention, the main indicators of patient satisfaction. We have designed a product that meet those target while offering the best user experience for dentists.
We teamed up with Vision to create and test a turn-key solution in dental isolation. The client aspired to a premium positioning for the product, with the ambition to deliver an unmatched user experience for dental professionals. All field and market tests of the prototype were such a hit that we were confident recommending launching the product.
To develop the product we collaborated with an international team of dental specialists. We designed the packaging to contain all the elements necessary for use right from the opening. The new business and distribution model, together with creation of a completely new brand, supported the premium positioning. The market response made Vision the most successfull launch in the company's history.